2017’s Home Based Business is Andy Musliner of InRoad Toys in Crofton, nominated by the Maryland Small Business Development Center – Corridor Region.
You know those “I wish I had thought of that!” moments, well get ready because here comes another one.
In less than three years, Andy’s home-based toy company has created one of the most innovative and award-wining toys in the industry. His toy is in the top 1% of toy sales on Amazon, is sold in over 12,000 stores across the nation, is proudly made in the US, supports nearly 100 jobs in 15 states and is distributed to over 30 countries around the globe.>/p>
What is it? PlayTape! For nearly a century, kids have been playing with toy cars. Now, thanks to Andy’s PlayTape, they have instant roads for their toy vehicles to drive on, anytime, anywhere. PlayTape is open-ended play at its best, bringing children’s imaginations to life. PlayTape sticks to any flat surface, is easy to tear and reposition. After hours of play or even days of fun, just peel it up and recycle. It’s safe to stick anywhere and leaves no residue behind. Just unroll, peel and stick. Imagine how much better those trips to grandma’s house or hotel room stays can be with PlayTape.
Since launching in 2014, Andy has generated nearly two million dollars in sales and has sped to the top of the toy market, with product placement in retail giants like Toys R Us, Hobby Lobby, Wegmans and Barnes & Nobles. In January of this year, he won another hard fought race. PlayTape will now be sold in 3,000 WalMart Supercenters, which should push his annual sales over $5 million.
Andy and his team know that creative play isn’t just fun, it’s good for kids too. It can be vital to their health and well-being when dealing with anxiety and stress brought on by illness or crisis. Andy has donated nearly one million dollars’ worth of PlayTape to a variety of children’s based charitable organizations, including Ronald McDonald House, Toys for Tots, and Inova Loudon Hospital.